All About Day Trading

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There are a multitude of reasons as to why I chose this degree to be the next stepping-stone in my educational life. The first of which is that although clichéd, it has been my ambition since I was younger. There were various points in my life that pointed me towards marketing and I think that the first of these was when I contributed to the Young Enterprise Scheme. The team decided to sell a selection of fair trade goods within the school and it was my job to help with advertising and market research. I found this experience to be both fulfilling and insightful because it allowed me to see how the things around us influence our behaviour or at that time the behaviour of my fellow students. Another experience that further amplified my interest in the marketing side of business was my A-level coursework. In this coursework I had to design a soft drinks business although I had to focus strongly on the marketing mix. I had to carry out a number of pieces of primary and secondary research, this included constructing a questionnaire for my target market to complete and then analysing the information gleaned from it to better my marketing mix. Another aspect of the coursework was that I had to design and execute a presentation on my product, this had to last approximately twenty minutes and I found it thoroughly enjoyable as well as giving me a larger insight into the marketing department of a business. Although Business Studies is one of the leading contributors in my choice to pursue marketing I believe that my other AS subjects handed me skills that would be useful in a marketing role.

Firstly I recognise that in order to write a business report for example, a person must be able to write clearly, concisely and competently and I have construed that studying English Language has given me this ability. It is clear to me that to be able to market to any target market a person needs to understand not only individuals but also humanity as a whole. Sociology sheds light on the human condition allowing a person to measure and interpret national changes in the behaviours, attitudes and beliefs of the populace in a country, which is I think is a vital tool in any marketer’s belt. In 2006 I enjoyed working as an office assistant in a small business located within the Albert Dock. The company was called Beverages Direct who work in close association with Nestle supplying coffee machines, juicing machines as well as ingredients to many customers all over the UK. As an office assistant I had various duties including franking important documents, using data accounts such as Sage as well as collecting information for invoices. An advantage of the business being small was that I was able to see each department working cohesively to achieve the business objectives.

However I believe that the extra curricular activities in a person’s life are also important and this is why up until 2006 I was a member of Bebington Scouts, whilst a part of this institution I took part in a number of activities that I am still today rather proud of. The first of these is the Cheshire Hike; this is a large event that consists of a 25-mile hike spanned over two days. I walked with two other scouts over the two days and this meant that teamwork was essential. During my time in the scouts I completed a basic First Aid course and have retrained more recently within my college. I have a great enthusiasm for First Aid because I thrive under pressure and the act of helping somebody else fills me with a great sense of achievement. I also love to read and have read a variety of books relating to marketing and business as a whole; however the one that I found most interesting was “The Philosophy of Branding” by Thom Braun. It was an insightful read because it offered a new and innovative way of thinking to modern day marketing whilst relating back to the great western philosophers including Socrates, Plato and even Heraclitus.